What makes the ideal restaurant menu?
• 5 min read
This article was also published in the Financial Times.
“What you have to understand about chefs,” Bruce Poole explained as he served me the large dish of cassoulet we were sharing at The Anchor & Hope near Waterloo Station, “is that we are all insecure. We want our customers to like our food and in deciding whether they do or not means forming an opinion about us.”
Poole’s admission came half-way through a fascinating meal to which I had invited him after we had had dinner in his restaurant, the highly admired Chez Bruce in Wandsworth, during which he had made trenchant comments about the style of the dishes on his menu. These ranged from the intentionally limited bread offer to the relatively small number of petits-fours via his belief that crème brulée is such a good dessert that it must never be adulterated. What I wanted to know, as we sat down at one of Poole’s favourite London restaurants, is what drives chefs to write the menus they do.
Poole stressed at the outset that now he is not cooking full-time at Chez Bruce (he is also a partner in La Trompette in Chiswick and The Glasshouse in Kew on whose menus he keeps a keen eye) and he shares the writing of the menu with his Head Chef, Matthew Christmas. But his principles will never change. “A menu must never be bland, trendy, too modern or play to fads. It has to have character, to show that there is someone bright behind it. It’s the restaurant’s beating heart.
“And, for me, first of all, it has to be grammatically correct – no spelling errors or commas in the wrong place which just show laziness. I’m a great stickler for this. Although we know what is going to be on our dinner menu well in advance we only print it at 6pm and I have been known, when someone discovers something wrong when we hand them out to the staff at the briefing before the first guests arrive, to bin the lot and print them again.”
Grammar aside, the menu for Poole has to be balanced. “There has to be a combination of simple and intricate dishes. There is definitely a place for really good soups and a plate of really wonderful ham but it is equally depressing to confront menus that are only composed either of the obvious or those where the chef is only trying to show you how clever he thinks he is. A confident chef will show you both.”
Poole went on to give examples of both these approaches. Although impressed by the technical ingenuity of the food during his only visit to El Bulli in Spain, he confessed that what left the deepest impression was the fact that there Ferran Adria serves only one type of bread. “Why, in this instance,” Poole asked rhetorically, “is more so often considered to be better?”
The same relatively simple approach covered the first course he had ordered in his own restaurant, a warm onion tart with Mrs Kirkham’s Lancashire cheese, endive and walnuts. “This dish has appeared on my menu on and off for the past 12 years and I think it is a very good example of how chefs have to maximise the time available not just to prepare dishes during the day but also to allow us to serve them promptly when we have the usual 120 customers a night. The tart case is first baked ‘blind’ in the morning, then allowed to rest, then baked again empty in the afternoon because I like them to be crisp. But this is when it can be tricky as the shells can easily crack or warp because of air pockets in the pastry. Then about 5pm the tarts are filled and baked for the final time and held at the right temperature during service because this is a dish that must not be served hot and is horrible if it is served cold. But it is a dish I am happy to see back on the menu and I like its easy description. I would never call it a ‘thrice-baked’ onion tart!”
Does that mean, I asked, that Poole would happily eat everything on his menu? “Yes, of course,” he responded, “chefs must enjoy everything they are cooking. No good chef would put on anything that he could not eat but I do think that now there is a tendency to confuse popularity with quality. What is popular is not necessarily the best. Offal is a case in point. We have got brains on the menu at the moment which will never be a big seller but there is a place for it now and again and when it is on the menu I will always balance it with a more mainstream offal main course, such as calves’ liver.”
Poole continued in this vein by confessing that there will never be a soufflé on his menu. “I have never really enjoyed eating them so I have never taken the time to learn how to cook them properly.” And then, illustrating the insecurity he sees in every chef, he continued, “But does that make me a bad cook? Why spend time to perfect something you don’t like eating? But I do like iced soufflés, nougat glacé
for instance, and the ones I make I think are pretty good.”
As Poole tucked into the almond cake with the first of this year’s forced rhubarb, he expounded on his obvious passion for pastry and desserts. “I draw my main culinary inspiration from northern Europe down to Provence with its emphasis on dairy produce. I love the food and wines of Alsace, in particular. And I think that northern Europe’s array of classic desserts simply cannot be surpassed, even such relatively simple desserts as chocolate mousse. Everybody loves it but, bafflingly, it seems to have gone out of fashion. My personal favourite is a pithiviers, a style of puff pastry from the town of Pithiviers south of Paris, which can be used for sweet and savoury dishes. I could really enjoy a meal that incorporated this dish as a first course, main and dessert.”
But where Poole refused to be drawn was on his own signature dish. “I don’t think I have ever cooked any dish well enough to stake my career on one. I am never satisfied, I have never thought about any dish that I have cooked whether in the restaurant or at home that that was fantastic. A good chef is never comfortable with what he does and the stress of living with that is one of the most difficult aspects of the profession.” Poole’s parents, both of whom are painters, labour under the same difficulty but he continued, “It isn’t about the desire to be a perfectionist but of understanding your craft and always wanting to be better. That’s what keeps us going.”
Seventeen years at the stoves have left Poole with a very distinct impression of what a meal in a good restaurant should entail and a chef’s role in that process. “Restaurants should lift their customers’ spirits and if as a chef you are not providing that magic then you are failing in your job. I am always happier when I leave this place than when I came in and I would like to think my customers feel the same when they leave Chez Bruce.”
Chez Bruce, 2 Bellevue Road, London SW17, 020-8672 0114, www.chezbruce.co.uk
The Anchor & Hope, 36 The Cut, London SE1 020-7928 9898 but bookings are taken only for Sunday lunch.
Choose your plan
For the dad who loves wine
Start your membership this Father’s Day with 20% off a full year. Expert reviews, honest writing, no guesswork. Or, gift a membership and save 20%.
Enter code DAD20 at checkout. Offer ends 22 June.
Member
$135
/year
Ideal for wine enthusiasts
- Access 295,311 wine reviews & 16,095 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
- Access askJancis, our AI wine assistant
Inner Circle
$249
/year
Ideal for collectors
Everything in “Member”, plus:
- Early access to the latest wine reviews, 48 hours in advance
- Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
- Access 295,311 wine reviews & 16,095 articles
- Access The Oxford Companion to Wine & The World Atlas of Wine
- Access askJancis, our AI wine assistant
- Early access to the latest wine reviews & articles, 48 hours in advance
- Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
Everything in “Professional”, plus:
- Commercial use of up to 250 wine reviews & scores for marketing
- Access to submit wines for review
- Offer memberships to your employees and manage them from a single place
- API access available for an additional fee
More Nick on restaurants
Nick on restaurants
An international institution in the southern Irish countryside. In 2011 I travelled to Ballymaloe House, a 40-minute drive from Cork...
Nick on restaurants
An exciting new addition to the East London restaurant scene. Above, Sally Abé. Everything is on the small side at...
Nick on restaurants
Le Saveur de Poisson in Tangier is well worth the (slightly challenging) trip. Of the many sorts of restaurants in...
Nick on restaurants
It’s not so easy to open a second restaurant, however successful the first. Nick ventures from the West End into...
More from JancisRobinson.com
Free for all
Here are the questions posed to those striving for those coveted two letters, among them our very own Sam Cole-Johnson...
Tasting articles
A tour of this underappreciated and sometimes misrepresented Portuguese wine region. Today, we cover the northern half – Encostas d’Aire...
Inside information
The wines of this Portuguese region are emerging from the shadows of their history. Above, Azenhas do Mar in Colares...
Free for all
Carefully cultivated wildness in the Home Counties. And an unmissable wine list. Farm to fish to fork to frying pan...
Drinks not wine
An exploration of the transparency of Japanese whisky – and how that sensibility is influencing whiskey-making back in Scotland. Above...
Free for all
Jancis makes a suggestion. A version of this article is also published by the Financial Times. See also South Africa’s...
Tasting articles
Rosés for every occasion, from poolside pinks to robust BBQ-ready versions. We at JancisRobinson.com view the world through rose-tinted spectacles...
Wines of the week
A reference Chablis, albeit in a riper style, available from $39.95, £31.95 . Prompted by our recent forum discussion about...