Whither bordeaux en primeur?
Guest contributor
Tuesday 10 June 2025
• 1 min read
Nick Martin suggests how Bordeaux’s en primeur campaign might work in future. See also this long thread on our Members’ forum, where Nick has provided such useful comparative pricing advice, and this guide to everything we've published on 2024 bordeaux.
I just wish they’d scale back en primeur releases to no more than 20% of production, and price that first tranche to be a complete no-brainer: a 30% discount to the low market cluster of comparable back vintages, for example.
It wasn’t so long ago that top châteaux were telling the world that they were reducing the proportion of production released...
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