America's wine decline

Seltzer on US shelves

US sales of wine, especially less-expensive wine, are shrivelling to such an extent that a national campaign to promote wine is now being proposed. Some of the competition was pictured above by Alder in his local store.

Numbers, they say, do not lie. But the numbers to which you pay attention matter greatly. Much ado has been made in recent years about America’s ascendancy to become the world’s largest consumer of wine by volume, a title it achieved in 2014 and has kept since (as-yet-unreported numbers from the last two years notwithstanding). America seems to be drinking more wine than...