Lidl – obviously popular


Our retail specialist Andy Howard MW continues his Friday series on the UK supermarkets. 

The rapid growth of Lidl shows no sign of slowing down. According to the latest Kantar Worldpanel data, Lidl’s UK market share rose to 5.6% in the 12 months to 7 October (up from 5.2%). Two years ago, Lidl had a share of 4.7% and was eighth in the supermarket batting order, almost 1% behind Waitrose. It overtook Waitrose in the second half of 2017 and has widened the gap in the first six months of 2018. 

Like it or not, the discounting, no-frills approach to...