Little wines – or a BIG mission?

Pedres Blanques vineyard in Roussillon

Want to save the planet …? Seen above, by drone, are Rié and Hirofumi Shoji in their Pedres Blanques vineyard above Collioure in Roussillon.

LITTLEWINE is a rather different wine retailer based in London and was launched as recently as last April, just as the pandemic was beginning to bite.

The co-founders are Daniela Pillhofer, who also co-founded Newcomer Wines, which first made a name for itself with quirky Austrian wines and has since grown substantially, and Christina Rasmussen, whom I met when she was working on wine accounts for Westbury PR.

Part of the idea – not, arguably, the...