Little wines – or a BIG mission?

LITTLEWINE is a rather different wine retailer based in London and was launched as recently as last April, just as the pandemic was beginning to bite.

The co-founders are Daniela Pillhofer, who also co-founded Newcomer Wines, which first made a name for itself with quirky Austrian wines and has since grown substantially, and Christina Rasmussen, whom I met when she was working on wine accounts for Westbury PR.

Part of the idea – not, arguably, the...