Majestic and Oddbins – same but different?


It makes less and less sense to compare UK retail chains Majestic and Oddbins these days. They might once have been fighting for the same turf, but now their respective models seem decidedly disparate. 

Oddbins have 55 high-street shops, of which 30 are in London. Their range is working hard to recapture the quirkiness for which Oddbins was renowned in the 1990s, manifesting itself in wines such as Moisés Virgili Rovira's Blanc Vi Natural, pictured. The label might be blanc, but the wine is in fact red and is a flavoursome example of the light and crunchy style of red...