Aldi v Lidl, late 2019

With Aldi and Lidl now firmly part of the UK retail landscape, it is worth considering what impact they have had on the more established players Tesco, Sainsbury's, John Lewis/Waitrose, Morrisons and Asda. Despite a relatively late arrival, both companies are already major forces in the ultra-competitive UK grocery market. Tesco currently leads with a 27% market share (according to latest Kantar Worldpanel figures) although this is down from 28% two years ago. Aldi sits fifth in the batting order with an 8.1% share (6.8% in 2017) with Lidl positioned...