​What’s wrong with Franciacorta?

Imitation may be the sincerest form of flattery but in the case of Franciacorta, Italy’s answer to Champagne, it has had a detrimental effect. This expensive Italian metodo classico wine has modelled itself closely on the French example, not only borrowing its grape varieties, with the occasional addition of Pinot Bianco, but also pretty much all of the nomenclature. Because of this it struggles to sell its...