‘French whisky?’ The eyebrows shoot up. You can tell the thought process already underway. The French make Cognac, Armagnac, Calvados, fruit eaux-de-vie. Why on earth would they make whisky as well? The answer is surprisingly simple. Because they drink it.
Cognac sales in France are low – it’s always been destined for export – while Armagnac, Calvados and the fruit spirits are regional specialities. If there is one spirit which has national appeal, it’s whisky...