Can Prosecco reinvent itself?


With the deadline for European wine labelling reforms (see Will Europe's labels change?) approaching fast, Italy's regional Consortia, the regional wine producer associations, are facing the enormous challenge of making their appellation systems conform to the new European standards.

One which has rolled out a particularly ambitious plan to cope with the new situation is the Consortium of Conegliano Valdobbiadene, effectively the Prosecco Consorzio. Just in time for the August deadline, it has successfully applied for the elevation of its DOC to DOCG status, this honour being shared with the much more obscure DOC Montello e Colli Asolani, which also...