How to name a brand new wine

In Hong Kong I bumped into Tim Mondavi who was there, like me, because of a wine-related fundraiser and charity auction, unfortunately just two nights after the FT event. He told me that although the first wine, a 2005, has been made under the auspices of the new company formed by his father Robert, himself and his sister Marcie, they don’t yet have a name for this ‘fifth beginning’, as he called it. First there was his grandparents’ grape shipping business pre Prohibition, then the bulk wine business Sunny St Helena with Lodi fruit, then the Mondavi-run Charles Krug, then...