Few would dispute that this is a particularly challenging time to be in the wine industry. Producers find themselves navigating a complex web of rising costs, shifting consumption, trade tensions and the omnipresent ‘black box’ that is climate change. Add to that an increasingly critical public-health discourse around alcohol, and a ‘cultural asset’ that has long felt recession-proof is proving itself to be anything but.
Yet a resolve to deliver, regardless of the challenge, felt like the unofficial motto...
