25th anniversary events | The Jancis Robinson Story

The Seoul of gastronomy

Saturday 4 May 2019 • 3 min read
Image

Less than 24 hours in any city, let alone one where the language is an issue, coupled with the challenge of finding a good dinner as an added imperative, can present a challenge to even the most experienced traveller.

That was my preoccupation recently in Seoul, South Korea, and one that really focused my attention on where we were to stay and, more importantly, where we should eat. The location had to be close to the airport but ideally not an ‘airport hotel’.

The boutique Art Paradiso hotel within the massive Paradise City shopping and arts complex, a development large enough to be clearly visible as our plane descended into Incheon airport from Yantai China en route to Hong Kong, seemed the ideal solution.

And so it was to prove, once our taxi driver had managed to find the hotel’s entrance and after we had managed to locate the lift to the hotel reception on the third floor. The hotel is very new and of the modern, black variety, but with light switches that were, unusually, agreeably easy to navigate.

The restaurant is called Serasé, an entirely concocted name I discovered, and it fulfils every criteria of an extremely smart location. The room is long and large with a dramatic series of modern white chandeliers down the centre, over a long central white table – a sort of luxurious Wagamama. The waiting staff are notably well attired, the management in crisp suits and ties, the waitresses in red jackets and black trousers. With low but not ridiculously low lighting, there is an air of intrigue about the room.

At the far end is the open kitchen, where all the chefs are dressed in equally smart black uniforms, and the steam rises to the ceiling drawn by the obviously efficient extraction system.

We had arrived shortly after 8pm and the restaurant was already quietening down. The few other diners, young Koreans in the main, were leaving. By the time we had chosen what to eat, we were the restaurant’s only diners.

How much difference did this make to our meal? Well, certainly if Serasé had been busier, then we would not have the waiting staff’s undivided attention, supplemented by the waiting skills of Chef Wonho Lee, who appeared just after our soup course was served.

But I do not believe that the restaurant being as quiet as it was altered our experience that much. The intensity on the faces of the young chefs and their collective enthusiasm and professionalism – factors that today make eating out in any city worldwide such a pleasure – were here only too obvious.

Only set menus, headed ‘bistronomy', were available: one at 100,000 won (£66.90) and the other at 150,000 won (£100). We chose the former, one of us choosing lobster with natto, fermented Japanese beans, as our main course, the other the Korean beef – both of us foregoing the Austrian (which almost certainly should have been Australian) ‘rock’ (rack??) of lamb, which was the third alternative.

We began in some style with a series of three amuse bouches of which one was fantastic, a small triangle of toast topped with Italian sevruga caviar that certainly raised the bar for anything that was to follow.

The kitchen rose to the challenge with the next two courses. The first was a dish of snow crab salad enlivened by a couple of slices of strawberry of almost English unctuous sweetness alongside a pesto of wild greens. The second, described somewhat mysteriously as pumpkin porridge en croute, soon revealed itself as a dish of far greater charm than it sounded. It was, in fact, a pumpkin soup, the rich liquid further enriched with chestnuts and slices of black truffles and topped with the thinnest of pastry lids.

By this stage we were also enjoying an extraordinarily good bottle of wine, a Barolo Bussia 2012 from Giacomo Fenocchio that was on the restaurant’s keenly priced wine list for 90,000 won (£60). This was a bottle that, with both freshness and intensity, not only went extremely well with our diverse main courses but also lifted the very different flavours that we were to enjoy.

There had to be a slight dip and this duly came with our (beautifully presented) main courses, not as much for what they were as their one-dimensional flavour profile.

With our dessert, a scoop of jeju hanrabong (a fruit similar to an orange but with a thicker skin grown on Korea’s Jeju island) ice cream that managed to be both creamy and refreshing, the whole enriched by thin pieces of white chocolate, we were assured that the kitchen was back on firmer ground once again. And this, together with the collection of Korean ‘petits fours' and a cup of traditional Korean tea also signalled that there is a considerable talent within Serasé’s pastry section.

I paid my bill of just under 300,000 won (£200) for two willingly. The Paradise City complex is of course a highly commercial affair with most of its attractions obvious from the restaurant in the enormous shopping mall it overlooks. Although at the nearby art gallery there is a collection of serious appeal to anyone, with floors dedicated to Anthony Gormley and Jeff Koons among others.

But it was the cooking of Chef Lee and his team, ably supported by a highly motivated management, that most impressed. An impression enhanced by the fact that dinner and breakfast were kimchee free.

SeraséArt Paradiso, Paradise City, 186 Yeongjonghaeannam-ro 321-gil, Jung-gu, Incheon, 22382 Korea; tel +82 1 8232 729 2000

Choose your plan
JancisRobinson.com 25th anniversaty logo

Go for gold with your wine knowledge.

The world just came together in Italy – and there’s never been a better time to explore its wines and beyond.

For a limited time, get 20% off all annual memberships by entering promo code GOLD2026 at checkout. Offer ends 12 March. Valid for new members only.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 290,077 wine reviews & 15,932 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 290,077 wine reviews & 15,932 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 290,077 wine reviews & 15,932 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 290,077 wine reviews & 15,932 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Nick on restaurants

Bonheur restaurant interior
Nick on restaurants The Australian chef who used to be in charge of Gordon Ramsay’s flagship restaurant in London now has one of...
Jasper Morris MW at The Stokehouse
Nick on restaurants How restaurateurs and wine people work together over a meal. The phrase ‘wine dinner’ must strike anyone reading a wine...
al Kostat interior in Barcelona
Nick on restaurants Two great restaurants selected by our Spanish specialist Ferran Centelles for Jancis and Nick during Barcelona’s wine trade fair. There...
Diners in Hawksmoor restaurant, London, in the daytime
Nick on restaurants Nick reports on a global dining trend. Above, diners at Hawksmoor in London. My frequent conversations with our restaurateur son...

More from JancisRobinson.com

Ina & Heiko Bamberger photographed by lucie greiner
Tasting articles A flurry of wines to chase the winter blues away. Above, Ina and Heiko Bamberger, makers of one such wine...
The New France_book jacket
Book reviews The enduring power of truly great writing. The New France A complete guide to contemporary French wine Andrew Jefford Published...
Ferran Adria and JR at al kostat
Don't quote me A short month in London with just one sortie, to Barcelona for 48 hours. Nick took this picture of Jancis...
Ch Ormes de Pez
Free for all An overview of the 2016s tasted at 10 years old. See tasting articles on right-bank reds and sweet whites and...
Samantha harvesting protea’s on Ginny Povall’s farm
Wines of the week Two wines to conjure up spring. Flower Girl Albariño 2025 from €20.95, $25.65, £23.95 and Big Flower Cabernet Franc 2024...
left-bank 2016 firsts bottle line-up
Tasting articles Impressions from the most recent Ten Years On tastings held by Bordeaux Index and Farr Vintners. See this report on...
Le Pin Lafleur and Petrus 2016 bottles
Tasting articles The first of three articles about this lauded vintage. See this guide to our comprehensive coverage of Bordeaux 2016. This...
Sam smelling a glass of wine.jpg
Mission Blind Tasting The power of scent, and how to harness it to figure out what’s in your glass. In last week’s MBT...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.