Ordering up a refrigerated container is insufficient protection for a
trans-Atlantic shipment – at least in France – because a) the importer
has to make sure to pay for the container to be turned on from the point
of consolidation, otherwise, the refrigerating is only turned on at the
dock when the container is about to be loaded on the ship; b) the trucks
that are picking up the wine for consolidation have to be refrigerated,
too, or else one must take great care in checking the weather and one
must at least make sure that the lorries are solidly closed as opposed
to utilizing canvas flaps, which I am sure you realize are very common
throughout the EU. [I had indeed heard this, to my horror – JR]
So-called "thermal blanket" containers are a form of importer roulette.
If one really is shipping during a season when the chances of
encountering dangerously high or low temperatures are minimum, then one should ship in a "reefer" (the only sort of container sufficiently
insulated to really protect wine) but simply not turn it on, and be
given the option of plugging it in when the container arrives in the
port of entry. If the reefer is never turned on, it costs slightly less
than an "operating reefer".
With the price of an operating reefer comes the circular plate that
shows temperature over time. If your refrigerated container
malfunctioned, you have the evidence.
I have seen even simpler devices to stick on to a bottle that will
discolour if is is subjected to dangerous heat. Consumers should come to
insist on this sort of protection. Vogt's card sounds more sophisticated
– so much the better.
But all this costs money, and frankly consumers who are on the look-out
for the best price for a given wine too seldom consider how it was
shipped. We used to say "for fine wine, anything less than an operating
reefer and refrigerated pick-ups is penny wise and pound foolish," but
in truth nowadays it adds very considerably (up to $4 or £2 a case, which must then be marked-up) to have wine completely protected in shipping as compared with, say, shipping with an "insulated blanket" and just hoping no damage is done to the wine en route to the consolidation and containerization.
And as risky as it is to send any wine across large distances without
refrigeration, it is sheer folly with Pinot Noir, with Chardonnay, or
with any wine that has not been subjected to cold stabilization and
sterile filtration (which means it should be considered unthinkable to
ship a great deal of the most interesting wine in the world
un-refrigerated).
