Volcanic Wine Awards | The Jancis Robinson Story | 🎁 25% off annual & gift memberships

Wine – restaurants' lifeblood

Saturday 2 July 2011 • 4 min read
Image

This is a longer version of an article also published in the Financial Times.

Since Nick is straying into my territory this week by writing about sommeliers, I thought I would venture into his to consider restaurant wine lists and the changing relationship between restaurants and wine. 

One very obvious development is that, outside France, red bordeaux has virtually disappeared from the lists of all but the most classic establishments with their own, long-cherished cellars. It's easy to see why restaurant owners are wary of serious bordeaux that has to be bought young and matured for years before it's ready to drink, but more difficult to see why the many bargains in the lower ranks are ignored, especially since red bordeaux is, quintessentially, a wine to be drunk with food. Perhaps it is partly because it can be difficult to identify the stars in the vast firmament of lesser bordeaux, and also because the wine companies that specialise in supplying restaurants have given up on the hauteur, and outrageous pricing, associated with France's biggest fine-wine region. 

In the UK at least there has until recently been a sharp divide between the rest of the wine trade and the companies prepared to jump through the hoops associated with supplying restaurants, including daily deliveries and credit lines as long as the finish on a Cheval Blanc 1947. But now that the high street chains have disappeared and it has become virtually impossible to make any money selling to the supermarkets, more and more British wine merchants are turning towards bars, gastropubs and restaurants for new sales opportunities. But there is such a well-established nucleus of specialists in supplying what is known as the 'on trade' (as opposed to off licences) that I find I often take a look at a wine list and can see immediately whether the dominant supplier is, for example, Bibendum (telltale wines include La Serre, d'Arenberg), Liberty (Kim Crawford, Fontodi) or Caves de Pyrène (offbeat names from French byways such as Domaine des Roches Neuves).     

The advance in the UK of one particular style of wine, so-called natural wine with minimal chemical additions about which I wrote last October in Naked as nature intended?, has been greatly accelerated by the close relationships between Caves de Pyrène, their chief British promulgator, and individual sommeliers. As ex Oddbins wine buyer Steve Daniel, who now buys for restaurant supplier Novum, points out, selling wine to restaurants is quite different from selling wine to any other sort of trade customer. Wine price and quality, delivery and payment terms all pale into insignificance beside personal relationships. 'In restaurants it's all about who you know', he insists. 

I always know when wine trade tastings are primarily aimed at sommeliers because they are (a) timed for immediately before or after lunch service and (b) full of twenty-something foreigners who taste in packs like thirsty, loquacious wolves. It takes some confidence to spend your boss's money on a commodity as arcane as wine, so it can be reassuring to get other people's opinions, especially those of your countrymen. And it is hugely important to wine salesmen aiming at the restaurant trade to target the people with access to the purse strings, and to convince them that only you know the way, the truth and the light as far as wine knowledge is concerned. 

As a wine-drinking restaurant customer who understands well that the profits generated by the bottles I order are subsidising the meals of teetotallers (margins are traditionally lower on food than drink, which is another, major topic covered by Nick in A wine-pricing manifesto), I am delighted when I see evidence that a wine list has been supplied by a variety of different merchants. It suggests to me that some creative thought has gone into assembling the range. 

And I am not necessarily impressed by very long or very thick wine lists. They can take an age to wade through, at a time when I really want to pay attention to my fellow diners. I'd rather have two or three well-chosen vintages or producers of a particular wine than an exhaustive display of them all. Selection is a virtue.  An alternative that is increasingly adopted by more digitally aware establishments is to have the wine list available online for pre-emptive study by real wine enthusiasts, although creativity and rigour are needed to keep the list up to date. 

The day of the annually printed wine list is surely well and truly over.  There are few more dated sights in a restaurant than an expensively printed wine list with manual amendments. The joy of daily changing menus and print on demand is that it can be so easy to keep wine lists au courant with the latest stock depletions. The iPad is slowly but steadily making its presence felt as an adjunct to selling wine in restaurants, particularly in Asia and the US. Early adopters are not necessarily brilliant executioners in my experience.  European exceptions include sommelier Colm McCan at Ballymaloe in Ireland's County Cork and the modern temple to connoisseurship Monvinic in Barcelona. See our list of recommended iPad restaurant wine lists around the world. 

Another long-overdue development in the UK is the increase in wines available by the glass and sometimes – as at the related Arbutus, Wild Honey and  Les Deux Salons in central London – sensible 25 cl (third of a bottle) carafe.  Hallelujah!  American restaurateurs have long offered this sort of option (and complex flights of different but related wines too) and at last their British counterparts are catching up. I for one am rather worried about the increasing tendency, in British bars anyway, to treat 17.5 cl as a standard glassful. It contains roughly twice as much alcohol as the standard unit that the medical profession is always berating us with. So I am delighted to learn that the British government is set to allow measures smaller than the old standard wine glass measure, 12.5 cl, to be sold legally – see Small sips to be allowed at last. (Only 17.5 and 12.5 cl have been allowed, with anything smaller attracting objections on Weights & Measures grounds.)  This also opens the doors to the possibility of offering wine flights, for example.

There are many ways to present an array of wines on a restaurant list, geographically and stylistically being the two most common. But I suspect for most diners who are less fixated by wine than I am, the most sensible way to present a reasonably small collection is to list by colour and then upwards by price. Most people know far more about how much they want to spend than about where each wine comes from. 

These are my favourite London wine lists:

Chez Bruce, SW17

The Glasshouse, Kew

The Greenhouse, W1

Hunan, SW1

The Ledbury, W11

Ransome's Dock, SW11

The Square, W1

La Trompette, W4

Become a member to continue reading
JancisRobinson.com 25th anniversaty logo

Celebrating 25 years of building the world’s most trusted wine community

In honour of our anniversary, enjoy 25% off all annual and gift memberships for a limited time.

Use code HOLIDAY25 to join our community of wine experts and enthusiasts. Valid through 1 January.

会员
$135
/year
每年节省超过15%
适合葡萄酒爱好者
  • 存取 285,958 条葡萄酒点评 & 15,810 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
核心会员
$249
/year
 
适合收藏家
  • 存取 285,958 条葡萄酒点评 & 15,810 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
专业版
$299
/year
供个人葡萄酒专业人士使用
  • 存取 285,958 条葡萄酒点评 & 15,810 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 25 条葡萄酒点评与评分 用于市场宣传(商业用途)
商务版
$399
/year
供葡萄酒行业企业使用
  • 存取 285,958 条葡萄酒点评 & 15,810 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 250 条葡萄酒点评与评分 用于市场宣传(商业用途)
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

RBJR01_Richard Brendon_Jancis Robinson Collection_glassware with cheese
Free for all What do you get the wine lover who already has everything? Membership of JancisRobinson.com of course! (And especially now, when...
Red wines at The Morris by Cat Fennell
Free for all A wide range of delicious reds for drinking and sharing over the holidays. A very much shorter version of this...
JancisRobinson.com team 15 Nov 2025 in London
Free for all 这次不是我通常的月度日记,而是回顾过去四分之一世纪(和半个世纪)的历程。 杰西斯的日记 (Jancis's diary) 将在新年伊始回归...
Skye Gyngell
Free for all 尼克 (Nick) 向两位英国美食界的杰出力量致敬,她们的离世来得太早。上图为斯凯·金格尔 (Skye Gyngell)。 套用奥斯卡...

More from JancisRobinson.com

Old-vine Clairette at Château de St-Cosme
Tasting articles Gigondas Blanc lives up to its new appellation in 2024. Above, Clairette at Château de St-Cosme, one of the vintage’s...
Hervesters in the vineyard at Domaine Richaud in Cairanne
Tasting articles Cairanne and Rasteau headline the 2024 vintage among the southern crus, but there’s plenty to like in other appellations, too...
Gigondas vineyards from Santa Duc winery
Tasting articles Gigondas has the upper hand in 2024, but both regions offer a lot of drinking pleasure. Above, the Dentelles de...
The Look of Wine by Florence de La Riviere cover
Book reviews A compelling call to really look at your wine before you drink it, and appreciate the power of colour. The...
Clos du Caillou team
Tasting articles Plenty of drinking pleasure on offer in 2024 – and likely without a long wait. The team at Clos du...
Ch de Beaucastel vineyards in winter
Inside information Yields are down but pleasure is up in 2024, with ‘drinkability’ the key word. Above, a wintry view Château de...
Poon's dining room in Somerset House
Nick on restaurants A daughter revives memories of her parents’ much-loved Chinese restaurants. The surname Poon has long associations with the world of...
Front cover of the Radio Times magazine featuring Jancis Robinson
Inside information The fifth of a new seven-part podcast series giving the definitive story of Jancis’s life and career so far. For...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.