Booths and Asda – David and Goliath

It may seem unusual to review supermarket giant Asda alongside the small, specialist independent retailer Booths. It could be argued that the only similarities between them are the fact that they both sell ranges of food and wine, and that both have their roots in the north of England. What is certain is that the differences between these two companies exceed the commonalities but, since they represent the two extremes of the UK grocery market...