​Needless Chianti Classico bashing

Nowadays it is fashionable to talk about Chianti Classico as ‘unfashionable’. A recent article even went so far as to blame this for its alleged decline in sales in Chianti Classico’s most important market, the US. It makes for nice soundbites in a media-saturated world, but the point was not backed up by any statistics. ‘Fake news’ may be too strong a characterisation, but articles like these are speculative at best. (In fact, figures supplied by the Consorzio Vino Chianti Classico show US sales as a proportion of total sales...