NOLOs – a festive guide

It’s around early September that the onslaught of emails for alcohol-free drinks starts to intensify – day after day, an email a day climbing to two, three, six, sometimes more. ‘Are you writing a feature for Sober October?’ several of them ask. ‘GETTING READY FOR DRY JANUARY?!’ another one screams. Each one claims to have found the ultimate answer to alcohol-free beverages. Each de-alcoholised wine brand claims to have bottled the secret to drinkable de-alcoholised wine. Each non-wine brand claims to be unique. The words...