Bordeaux compared with the world outside


The Bordeaux Place has a long history as a trading platform traditionally focused on young Bordeaux. It’s where reputations are made and lost as each year’s en primeur offerings are either snapped up eagerly or have to be more aggressively sold to merchants threatened with losing their allocations in the future. (See What would a Martian make of en primeur?

But in recent years demand for young Bordeaux has not exactly been red hot. Sales of primeurs have constituted a decreasing proportion of business for the Bordeaux merchants, so it is not surprising to see them, some of the...