The Japanese wine market is evolving steadily with more education and global awareness, but Japan remains a modest wine-consuming country.
Although Japan has already experienced some significant “wine booms” in the past decades, propelling itself to the forefront of the Asian market, wine consumption is currently a meagre 2.4 litres per capita. I was told that 50 per cent of the population does not drink wine at all; 30 per cent drinks only once a year and it’s Beaujolais Nouveau (in fact, Japan is the number one market for Beaujolais after France, and Duboeuf has 70 per cent of the...
Koshu, manga and halves
Thursday 17 July 2008
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