The Jancis Robinson Story | Mission Blind Tasting | Wine writing competition

Why expensive does not always equal good

• 4 min read

On my desk are two bottles of wine. They come from the same southern French producer in the Costières de Nîmes but the bottles and the labels are completely different. One costs twice as much as the other.

The cheaper one, the Cuvée Classique, looks perfectly respectable with its regular dark green bordeaux bottle and standard issue label with a little bit of gold to show there has been no cheese-paring.

The more expensive wine, called Garance after a local plant that once supplied red dye, comes in absurdly heavy, thick glass with a deep indentation, or punt, in the bottom – a sort of first growth bottle. Château de Valcombe's Cuvée Classique 2001 is currently on sale in Britain's Oddbins wine shops for £4.99 while such bottles of the Garance 2000 (£9.99) as Oddbins has been able to secure have been allocated to a handful of specific stores.

And which wine is the more delicious? For me, the Cuvée Classique (retailing in the US for about $9 a bottle) by a mile. It is fresh and fruity and expresses exactly what this region on the cusp of the southern Rhône Valley and the Languedoc does best: juicy but authentic reds for early drinking.

(And that fine exponent of this genre Château Grande Cassagne – sold in the UK by La Vigneronne of London SW7 and imported into the US, like Château de Valcombe, by Robert Kacher of Washington DC – is also making some extremely well priced Rhône-ish white now too. Château Grande Cassagne Blanc 2001 is £5.95 at La Vigneronne. Here again, the basic version seems much better value to me than the oaked Hippolyte bottlings, red and white, at nearly £10.)

The regular Cuvée Classique of Château Valcombe is made from Grenache and Syrah in equal parts, has been vinified deliberately for early consumption but has all the guts, herbs and just slightly dry finish of top-quality, fully ripe, hand-reared, dry-farmed southern Rhône Grenache.

The Garance, on the other hand, made mainly from the estate's oldest Syrah vines with some Grenache and aged in new French oak for 15 months, is to my palate positively unpleasant to drink now. Its flavours are dominated by this expensive oak that has encouraged its makers to charge so much more for it (along with that heavy bottle of course). The finish is so dry and tannic that I just cannot imagine that it will somehow become balanced and delicious with time. There are also Tradition and Prestige bottlings at £5.99/$11 and £6.99/$13 respectively – successively oakier and tougher – but Garance is new.

No doubt the Ricombe family of the ancient Château de Valcombe, who have been there for three centuries after all, are extremely proud of this new essence of what their vineyards can produce. But to me Garance is quintessentially a wine for buying, selling and boasting about rather than drinking.

This category of wines that represent some new achievement on the part of the winemaker (bigger, oakier, darker, stronger than ever before) and another on the part of the seller (more expensive, less of it and in a heavier bottle than ever before) is expanding rapidly. I view this as a dangerous phenomenon, and have been disappointed by all sorts of 'superior' special bottlings of wines, from Dolcetto to South African Cabernet.

What is wine for? For drinking and sharing of course, not for admiring and trading.

But then I am a romantic as far as wine is concerned. From an economic point of view, I can see why wine producers want to sell more expensive bottlings, even in regions like the Costières de Nîmes and much of the Languedoc-Roussillon, whose strongest suit is relatively simple wines. The urge to produce something with a nice big profit margin is understandable. But it has to be done extremely well to succeed. When most of the best grapes grown in this warm, distinctive part of the world have so strong a character of their own anyway, and a fair level of natural tannin, it is not always a bonus to smother it in a layer of oak.

Hervé Bizeul of Clos des Fées, a new Roussillon producer, has also gone into product segmentation in a big way with a juicy Les Sorcières 2001 Côtes du Roussillon which Oddbins is selling for £7.49; an inkily, almost aggressively concentrated Vieilles Vignes at £14.49; the very limited edition, etc, etc, Le Clos des Fées 2000 at £25.99; and, not yet released but designed to be talked about, La Petite Siberie at £80 a bottle – unheard of for this part of the world. (Eric Solomon of European Wine Imports is the American importer.)

Yet again, my wine drinker's palate is most titillated by the least expensive, and most widely available, bottling – wittily packaged with its silhouette of a witch and star on the cork. (Although Olivier Pithon's La Coulée 2000 Côtes du Roussillon, to be imported into the US by Jeroboam Wines and retailed at $18, tasted alongside was subtler, livelier and more digestible.)

The small-production bottling already released, Le Clos des Fées, is in this case very well made. Its intensely spicy flavours come from very low-yielding old vines grown for decades in this part of the world to produce dessert wines. Its velvety texture owes more to extremely skilful winemaking, use of oak and – a crucial factor in wines made somewhere this hot – what is called tannin management. But at 14.5 per cent, this is a wine to be tasted warily rather than drunk – and at £25.99 it is hardly a bargain.

Just to show that I am not routinely prejudiced against ambitious winemaking however, I can thoroughly recommend the superior version of a pair of wines made just north of Beziers by François and his son Vincent Pugibet (whose wines are also sold in Britain by La Réserve shops in London and Les Caves de Pyrène of Artington near Guildford). The 50:50 Domaine La Colombette Grenache/Syrah 2000 (£4.49 Waitrose) is good value and slightly gamey but the Domaine La Colombette Lledoner Pelut 1999 (£10.99 Waitrose) is something very special. It is made from Lledoner Pelut, an an old, 'hairy-leaved' strain of Grenache particularly common in Roussillon that was first planted on this family domaine in 1968. Now this wine, enlivened by almost Burgundian grace, is so full of harmony it sings, and should make delicious drinking from next year. (La Colombette exports to Wine Merchant and Vintner Select of Ohio and Jeroboam Wines of New York.)

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 296,880 wine reviews & 16,132 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
Inner Circle
$249
/year
 
Ideal for collectors

Everything in “Member”, plus:

  • Early access to the latest wine reviews, 48 hours in advance
  • Early access to the latest articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 296,880 wine reviews & 16,132 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Access askJancis, our AI wine assistant
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade

Everything in “Professional”, plus:

  • Commercial use of up to 250 wine reviews & scores for marketing
  • Access to submit wines for review
  • Offer memberships to your employees and manage them from a single place
  • API access available for an additional fee
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Boscastle harbour
Free for all Extraordinary seafood and the magic of a good pairing at The Rocket Store. Boscastle harbour is pictured above. The restaurant...
Ch Langoa Barton chai in May 2025
Free for all How is the work of the ISVV transmitted to the châteaux? And how has it affected the wines? Plus, highlights...
Emptied plates and glasses after a meal by Jason Lowe
Free for all The joy of a roadside diner, by Charlie Geoghegan. Photo by Jason Lowe. There’s this old building by the side...
Opus One winery
Free for all The first transatlantic joint venture Opus One involved icons of 20th century wine. A version of this article is published...

More from JancisRobinson.com

Wanton at XO Kitchen
Bite-sized Umami junkies, head east for jaw-achingly tasty fusion and a Honshu sour. Having garnered itself quite a reputation for clever...
chickens in the HJW vineyard at Hermann J Wiemer, Seneca Lake
Wines of the week The dry white wine that established New York’s Finger Lakes as the Riesling mecca of the US. And it’s only...
Harvest at Robert Weil by Peter Quirin.jpg
Tasting articles A year of extraordinary balance, bright acidity and some of the best Gutsweine in recent memory. Plus a whole lot...
cheddars, apples and fruity red wine
Inside information Real cheddar for real wine. By some small miracle I manage to locate the one with four functioning wheels. My...
Monty on the beach at Betty’s Bay, near Hemel-en Aarde
Tasting articles Coolness and light in bottles from some of South Africa’s best producers. Above, Monty enjoys the cool surf in Betty’s...
Chris Keets (left) and Banele Vanele (right)
Tasting articles Proof that South Africa remains one of the most rewarding countries for wine. Above, Chris Keets (left) of Weather Report...
Lasseter Trinity Ridge Vineyard - Michael Housewright photography
Tasting articles The combination of historic vineyards, high elevation, volcanic soils and organic viticulture make this little-known AVA stand out. Above, Lasseter...
Cotta vineyard
Tasting articles Temptingly fresh and approachable wines from a heatwave year. Sottimano produced one of the most ageworthy wines of the vintage...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.