25th anniversary events | The Jancis Robinson Story | 🎁 25% off gift memberships

Why expensive does not always equal good

Friday 30 August 2002 • 4 min read

On my desk are two bottles of wine. They come from the same southern French producer in the Costières de Nîmes but the bottles and the labels are completely different. One costs twice as much as the other.

The cheaper one, the Cuvée Classique, looks perfectly respectable with its regular dark green bordeaux bottle and standard issue label with a little bit of gold to show there has been no cheese-paring.

The more expensive wine, called Garance after a local plant that once supplied red dye, comes in absurdly heavy, thick glass with a deep indentation, or punt, in the bottom – a sort of first growth bottle. Château de Valcombe's Cuvée Classique 2001 is currently on sale in Britain's Oddbins wine shops for £4.99 while such bottles of the Garance 2000 (£9.99) as Oddbins has been able to secure have been allocated to a handful of specific stores.

And which wine is the more delicious? For me, the Cuvée Classique (retailing in the US for about $9 a bottle) by a mile. It is fresh and fruity and expresses exactly what this region on the cusp of the southern Rhône Valley and the Languedoc does best: juicy but authentic reds for early drinking.

(And that fine exponent of this genre Château Grande Cassagne – sold in the UK by La Vigneronne of London SW7 and imported into the US, like Château de Valcombe, by Robert Kacher of Washington DC – is also making some extremely well priced Rhône-ish white now too. Château Grande Cassagne Blanc 2001 is £5.95 at La Vigneronne. Here again, the basic version seems much better value to me than the oaked Hippolyte bottlings, red and white, at nearly £10.)

The regular Cuvée Classique of Château Valcombe is made from Grenache and Syrah in equal parts, has been vinified deliberately for early consumption but has all the guts, herbs and just slightly dry finish of top-quality, fully ripe, hand-reared, dry-farmed southern Rhône Grenache.

The Garance, on the other hand, made mainly from the estate's oldest Syrah vines with some Grenache and aged in new French oak for 15 months, is to my palate positively unpleasant to drink now. Its flavours are dominated by this expensive oak that has encouraged its makers to charge so much more for it (along with that heavy bottle of course). The finish is so dry and tannic that I just cannot imagine that it will somehow become balanced and delicious with time. There are also Tradition and Prestige bottlings at £5.99/$11 and £6.99/$13 respectively – successively oakier and tougher – but Garance is new.

No doubt the Ricombe family of the ancient Château de Valcombe, who have been there for three centuries after all, are extremely proud of this new essence of what their vineyards can produce. But to me Garance is quintessentially a wine for buying, selling and boasting about rather than drinking.

This category of wines that represent some new achievement on the part of the winemaker (bigger, oakier, darker, stronger than ever before) and another on the part of the seller (more expensive, less of it and in a heavier bottle than ever before) is expanding rapidly. I view this as a dangerous phenomenon, and have been disappointed by all sorts of 'superior' special bottlings of wines, from Dolcetto to South African Cabernet.

What is wine for? For drinking and sharing of course, not for admiring and trading.

But then I am a romantic as far as wine is concerned. From an economic point of view, I can see why wine producers want to sell more expensive bottlings, even in regions like the Costières de Nîmes and much of the Languedoc-Roussillon, whose strongest suit is relatively simple wines. The urge to produce something with a nice big profit margin is understandable. But it has to be done extremely well to succeed. When most of the best grapes grown in this warm, distinctive part of the world have so strong a character of their own anyway, and a fair level of natural tannin, it is not always a bonus to smother it in a layer of oak.

Hervé Bizeul of Clos des Fées, a new Roussillon producer, has also gone into product segmentation in a big way with a juicy Les Sorcières 2001 Côtes du Roussillon which Oddbins is selling for £7.49; an inkily, almost aggressively concentrated Vieilles Vignes at £14.49; the very limited edition, etc, etc, Le Clos des Fées 2000 at £25.99; and, not yet released but designed to be talked about, La Petite Siberie at £80 a bottle – unheard of for this part of the world. (Eric Solomon of European Wine Imports is the American importer.)

Yet again, my wine drinker's palate is most titillated by the least expensive, and most widely available, bottling – wittily packaged with its silhouette of a witch and star on the cork. (Although Olivier Pithon's La Coulée 2000 Côtes du Roussillon, to be imported into the US by Jeroboam Wines and retailed at $18, tasted alongside was subtler, livelier and more digestible.)

The small-production bottling already released, Le Clos des Fées, is in this case very well made. Its intensely spicy flavours come from very low-yielding old vines grown for decades in this part of the world to produce dessert wines. Its velvety texture owes more to extremely skilful winemaking, use of oak and – a crucial factor in wines made somewhere this hot – what is called tannin management. But at 14.5 per cent, this is a wine to be tasted warily rather than drunk – and at £25.99 it is hardly a bargain.

Just to show that I am not routinely prejudiced against ambitious winemaking however, I can thoroughly recommend the superior version of a pair of wines made just north of Beziers by François and his son Vincent Pugibet (whose wines are also sold in Britain by La Réserve shops in London and Les Caves de Pyrène of Artington near Guildford). The 50:50 Domaine La Colombette Grenache/Syrah 2000 (£4.49 Waitrose) is good value and slightly gamey but the Domaine La Colombette Lledoner Pelut 1999 (£10.99 Waitrose) is something very special. It is made from Lledoner Pelut, an an old, 'hairy-leaved' strain of Grenache particularly common in Roussillon that was first planted on this family domaine in 1968. Now this wine, enlivened by almost Burgundian grace, is so full of harmony it sings, and should make delicious drinking from next year. (La Colombette exports to Wine Merchant and Vintner Select of Ohio and Jeroboam Wines of New York.)

Choose your plan
JancisRobinson.com 25th anniversaty logo

This February, share what you love.

February is the month of love and wine. From Valentine’s Day (14th) to Global Drink Wine Day (21st), it’s the perfect time to gift wine knowledge to the people who matter most.

Gift an annual membership and save 25%. Offer ends 21 February.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 289,648 wine reviews & 15,918 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 289,648 wine reviews & 15,918 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 289,648 wine reviews & 15,918 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 289,648 wine reviews & 15,918 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Institute of Masters of Wine logo
Free for all Congratulations to the latest crop of MWs, announced today by the Institute of Masters of Wine. The Institute of Masters...
Joseph Berkmann
Free for all 17 February 2026 Older readers will know the name Joseph Berkmann well. As outlined in the profile below, republished today...
Ch Brane-Cantenac in Margaux
Free for all A final report on this year’s Southwold-on-Thames tasting of about 200 wines from the unusually hot, dry 2022 vintage. A...
sunset through vines by Robert Camuto on Italy Matters Substack
Free for all It’s time for a reset from vineyards to restaurants, says Robert Camuto. A long-time wine writer, Robert recently launched Italy...

More from JancisRobinson.com

Wine news in 5 21 Feb 2026 main image
Wine news in 5 Plus: Ridgeview sold, Wales hikes minimum unit price for alcohol, four new MWs announced and Julian Leidy wins Top Taster...
Patrick Sullivan & Megan McLaren in Gippsland - Photo by Guy Lavoipierre
Tasting articles This cool-climate Australian region is finally living up to its early promise. Winegrowers Patrick Sullivan and Megan McLaren are pictured...
Two bottles of Pikes Riesling on a table with two partly filled wine glasses beside each bottle
Wines of the week The professionals’ pick for rock-solid Riesling at a reasonable price. From $14.99, £13. At a gathering for emerging leaders on...
Richard Brendon_JR Collection glasses with differen-coloured wines in each glassAll Wine
Mission Blind Tasting Just looking closely can help you figure out what wine is in your glass. Welcome back to Mission Blind Tasting...
Erbamat grapes
Inside information An ancient variety high in acidity and low in alcohol might help Franciacorta weather the effects of climate change. Last...
De Villaine, Fenal and Brett-Smith
Tasting articles An extreme vintage rarefied by eye-watering selection. Above, co-directors Betrand de Villaine and Perrine Fenal with Corney & Barrow’s managing...
line-up of Chinese wines in London
Tasting articles Chinese wines to ring in the New Year – or anytime, really, now that this portfolio is available in the...
al Kostat interior in Barcelona
Nick on restaurants Two great restaurants selected by our Spanish specialist Ferran Centelles for Jancis and Nick during Barcelona’s wine trade fair. There...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.