Will ROC roll?

Troon vineyard in Oregon

Why the new Regenerative Organic Certification (ROC) may be the gold standard of sustainable certifications. Troon in Oregon, above, is one of the first wine producers to qualify. See also Tam on the Regenerative Viticulture Foundation launch and rationale.

I devote most of my waking hours to researching wine. I look at soil maps; I call producers for clarifications on production; I call vineyard managers to ask why they prune this way or that; I taste and taste and taste. Then I look up technical information on the wines I tasted. You may think (my mother certainly seems to)...