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凯度世界面板 (Kantar Worldpanel) 的最新数据(截至10月1日)证实了英国杂货市场在过去三年中的变化,最新信息显示八大领先超市的合并市场份额为92.7%(较三年前的90%有所上升)。
"传统"六大集团(特易购 (Tesco)/森宝利 (Sainsbury)/莫里森 (Morrisons)/阿斯达 (Asda)/合作社 (Co-Op)/维特罗斯 (Waitrose))目前占据75%的市场份额(下降了3%)。他们份额的下降几乎可以肯定是由于消费者转向两个德国折扣集团奥乐齐 (Aldi) 和利德尔 (Lidl),这两家现在的合并份额为17.5%(较之前的14.1%有所上升)。
更令人瞩目的是,利德尔 (Lidl)...