Volcanic Wine Awards | 25th anniversary events | The Jancis Robinson Story

Fizzy logic – Moët Impérial pricing in Asia

Wednesday 13 January 2021
Moet bottle with lunar new year info

Richard looks behind the prices of Asia's ubiquitous champagne. (Interesting that Moët seem to have abandoned flutes in favour of more conventional wine glasses too …)

In a world of uncertainty, here's something you can be sure of: a bottle of Moët is never too far away. And before any veteran wine professional or connoisseur remarks that that might be yet another cause for dismay, let me refer you to Jancis's 2019 article about the 'impressive makeover' that Moët's non-vintage Brut Impérial has recently undergone.

In brand-hungry Asia, it's especially important that the world's best-distributed champagne is unimpeachable. For many...

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