25th anniversary Tokyo tasting | The Jancis Robinson Story | 🎁 20% off gift memberships

Daughters of invention

Thursday 5 August 2010 • 4 min read
Image

I have long thought that there are several fortunes to be made by enterprising industrial designers prepared to help us wine lovers out with some of our practical problems.

The most obviously lucrative opportunity for some lateral thinker is to come up with a new wine bottle stopper. Do screwcaps and glass stoppers à la vinolokVinolok (pictured) really represent the limits of human ingenuity when it comes to dreaming up an alternative to the cylinder of cork bark that we have contented ourselves with for centuries? Surely there are other options – perhaps more obvious to someone who is not a habitual wine drinker and therefore not conditioned to accept a cork as the status quo. Rather the same way as the new owner of a house is so much better placed to work out how it can be improved than someone who has been living there for years.

A prerequisite for real technical ingenuity seems to be the ability to think outside the norms to devise something devastatingly simple. I was so impressed by the winner of a young inventors' competition recently, who, frustrated by the awkward bulk of the plug on his wafer-thin Apple Mac, designed a plug which could be folded flat by rotating various parts of it.

What I'd like to see as a new, alternative stopper is something that turns out to be so obvious that we all kick ourselves for not having thought of it before. Perhaps we even need to give up bottles and adopt an entirely new wine package altogether?

Anyone who can design a successful new wine package is guaranteed a fortune. I would also suggest that, now that wine is so regularly and enthusiastically drunk throughout the world, rather than exclusively in temperate zones, there is another fortune to be made by someone who can design a wine glass that regulates the temperature of the wine inside it. I find myself increasingly frustrated in places as dissimilar as Sydney and Sonoma by the speed with which a wine, poured ice-cool into the glass, becomes soup in the ambient heat.

One of the great wine service inventions I have seen in my lifetime, along with the foil cutter (yes, children, we used to have to cut our own foils – and a very messy job I used to make of it too), is the vacuum wine bottle holder that keeps a bottle of wine at a constant temperature without the weight, water, energy and drips associated with an ice bucket.

Please may we have some possibly similar technology that could be applied to wine glasses? Obviously it will be more challenging because we wine drinkers treasure nice, thin, completely transparent glass with a correspondingly fine rim, but perhaps there is some new material that could be used as a jacket for the central part of the bulb of the glass? Actually, come to think of it, decanters guaranteed to keep wine temperatures constant would be useful too. Think of all the creativity and money that has gone into contraptions supposedly designed to add instant maturity to wines. Those I have come across have ranged from magnetic mats to magic stirrers which, their manufacturers claim, instantly substitute for decades in the cellar. I must say that I have yet to be convinced by the performance of any of them.

I would much rather this sort of ingenuity had been channelled into creating something that would be genuinely, and extremely practically, useful for the increasing numbers of us who like to record our tasting notes electronically. Having a website to feed, I find this saves hours of transcription, although I have yet to find the perfect system. Laptops can be quite bulky and heavy. Even the new generation of netbooks can take up more space on a tasting table than is convenient for your fellow tasters. Yet if you like to type using two hands, you almost inevitably need somewhere to put your keyboard, however tiny. Some people suggest that a little recorder using voice recognition would be a neat solution but I disagree. Firstly, I write at least 90% of my notes with my mouth full of wine. (Perhaps this is a bad habit but I've got it.) And secondly, I would much rather that the person who poured me the sample, often the winemaker, did not hear my comments. I congratulate American wine writer David Schildknecht on managing to dictate all his tasting notes but I know I couldn't do it myself, and I would hate to have to transcribe them all.

No, the invention I seek is a light, possibly folding, tray that we wine tasters could hang round our necks rather like the trays that cigarette or ice cream vendors used to use. It should be small enough to fit into a bag or briefcase and strong enough to hold a laptop or netbook. Ideally, it would incorporate a spittoon as in my experience tasters spend at least as much time locating spittoons as tasting wine. And then perhaps there could be the de luxe version that automatically converts our sensory impressions into perfectly spelt and articulated tasting notes….

What is, delightfully, not a pipe dream is the invention of a brilliant new bottle for wine samples and small serves of wine from a French company called WIT France (www.witfrance.com). Like the perfect invention, it is devastatingly simple. WIT France sell small, stylish tubes with airtight, Crushpad_samplescrimped screwcaps in sizes that hold 4, 5, 6 or 10 cl of liquid along with the bottling technology that reliably keeps oxygen out of the tubes for six months to a year – all of it patented. They also sell neat but sturdy cardboard boxes that hold various different numbers of samples which cut down enormously on the amount of material, space, weight and money required to send samples.

All of this seems such a blindingly obvious and sustainable alternative to shipping whole 75cl bottles of wine samples around the planet, together with the often hugely wasteful packaging needed to stop them breaking. (Down with polystyrene...) For example, a set of samples of four different wines was sent to me from San Francisco to Singapore and took up about the same space and weight as a modest paperback. When I got back home to London I found my home invaded by dozens of massive cardboard and even wooden boxes full of full-size wine bottles from which I needed just a few centilitres to taste.

I'm told that the WIT France bottling technology needs considerable outlay, but I for one think it could be well worthwhile.

Choose your plan
JancisRobinson.com 25th anniversaty logo

This Mother’s Day, give the gift of great wine.

Mothering Sunday is 15 March – and a JancisRobinson.com gift membership is one of the most thoughtful presents you can give a wine lover.

For a limited time, get 20% off all annual gift memberships by entering promo code FORMUM26 at checkout. Offer ends 17 March.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 290,741 wine reviews & 15,955 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 290,741 wine reviews & 15,955 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 290,741 wine reviews & 15,955 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 290,741 wine reviews & 15,955 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

Wine cellar
Free for all Overstocked wine collectors round the world share their strategies. A much shorter version of this article is published by the...
Lytton Springs vines
Free for all If you’re looking for character, individuality and real significance, go Zin, from vines planted in another era of American history...
Ch Ormes de Pez
Free for all An overview of the 2016s tasted at 10 years old. See tasting articles on right-bank reds and sweet whites and...
Ferran and JR at Barcelona Wine Week
Free for all Ferran and Jancis attempt to sum up the excitement of Spanish wine today in six glasses. A much shorter version...

More from JancisRobinson.com

Rosé Day bottle line-up
Tasting articles It can pay to age your rosé , Julian Leidy reports from Elizabeth Gabay MW’s Fine Rosé Day conference. We’re...
Missing Gate vineyard in Crouch Valley
Tasting articles The sunny Crouch Valley in Essex lures Burgundians across the Channel to make wine in England. The Times , Britain’s...
Jorge Navascues at Contino
Tasting articles A visit to one of the wineries that has decisively shaped Rioja’s modern history. Above, Contino’s winemaker Jorge Navascués. See...
Em Sherif ice cream and bread pudding
Nick on restaurants On the food, wine and wine writing of Lebanon available to us in London. The news that there is currently...
wine-news-in-5 logo and a Vigicrues map showine major flooding in France on 19/2/2026
Wine news in 5 Plus mining company buying vineyard land in Australia and Champagne’s CO 2 emission goals raised. Above, red lines show major...
Rocim talha cellar
Tasting articles Celebrating wine from clay in southern Portugal. 1,900 wine lovers can’t be wrong. In November last year they thronged to...
Eric Rodez barrel cellar
Wines of the week Not cheap but a good buy considering the flood of hedonistic flavour and texture in this organic and biodynamic champagne...
Richard Hemming surrounded by wine bottles ready for tasting
Tasting articles 124 wines reviewed, revealing assorted treasures buried in the far south-western corner of Australia. See also Visiting Great Southern. The...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.