Volcanic Wine Awards | 25th anniversary events | The Jancis Robinson Story

Strategy for Christmas – a suggestion

Tuesday 7 October 2014 • 1 min read
Image

A highlight of last Thursday's wine gala which raised £1.8 million/$3 million for Room to Read was a suggestion from the talented head of the Austrian Wine Marketing Board, Willi Klinger.

The Board had already very generously donated the following wines which really opened the eyes of the assembled members of the financial community to the fact that not all of the world's great wines come from France, Italy and California.
Bründlmayer, Brut 2010 Kamptal
Hirtzberger, Honivogl Grüner Veltliner 2012 Wachau
Salomon, Kögl Riesling 2011 Kremstal
Loimer, Dechant Pinot Noir 2011 Kamptal
Muhr van der Niepoort Blaufränkisch 2011 Carnuntum
Esterházy Scheurebe/Roter Traminer Beerenauslese 2010 Neusiedlersee-Hügelland

But Willi also presented the founder of Room to Read John Wood with a cheque for €10,000, an alternative way of spending the board's Christmas budget. So, they will not be sending Christmas cards and Sachertortes this year. But they will glow with the knowledge that their donation has easily paid to establish a library that will serve at least 300 children in the developing world, bringing the gift of literacy to Asia and Africa. And they can be safe in the knowledge that this carefully audited charity is one with notably low overheads and high efficacy. The picture is of a library established by Room to Read in Zambia. And do check out their brilliant new short video Do Not Read This.

Most of us, in a personal and/or professional role, spend quite a bit on routine Christmas cards and gifts. Perhaps this is the time to consider donating to a favourite cause instead. Tonight, along with Hugh Johnson and many a member of the British wine trade, I will be at a dinner at Vintners' Hall in aid of Marie Curie Cancer Care – another very worthwhile charity that runs hospices such as the one a stone's throw from where we live. Wish us luck for raising as much as possible, with fine wines donated by, inter alia, Christian Seely of AXA Millesimes.

And then donations are being sought by the UK wine trade charity, The Benevolent, in memory of the late Yvonne May who ran Wine Australia in the UK before being taken from us recently by leukaemia.  

Choose your plan
Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 289,064 wine reviews & 15,893 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 289,064 wine reviews & 15,893 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 289,064 wine reviews & 15,893 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 289,064 wine reviews & 15,893 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Free for all

a microphone
Free for all Don’t have time to read? We produce plenty to listen to, too. Start off with The Jancis Robinson Story...
White wine grapes from Shutterstock
Free for all Favourites among the quirkier vine varieties. A shorter version of this article, with fewer recommendations, is published by the Financial...
Kim Chalmers
Free for all Kim Chalmers of Chalmers Wine and Chalmers Nursery in Victoria is no stranger to JancisRobinson.com. She was an important influence...
J&B Burgundy tasting at the IOD in Jan 2026
Free for all What to make of this exceptional vintage after London’s Burgundy Week? Small, undoubtedly. And not exactly perfectly formed. A version...

More from JancisRobinson.com

Sam Cole-Johnson blind tasting at her table
Mission Blind Tasting Whether you’re studying for a wine exam or just want to learn how to get more out of your glass...
Vignoble Roc’h-Mer aerial view
Inside information A continuation of Chris Howard’s two-part exploration of the newly revived wine regions of north-west France. Above, an aerial view...
The Chapelle at Saint Jacques d'Albas in France's Pays d'Oc
Tasting articles From light, delicate Prosecco to cult wine from Bordeaux and red Zinfandel, there’s something for everyone in these 25 wines...
Three Kings parade in Seville 6 Jan 2026
Don't quote me January is always a heavy month for professional wine tastings. This year Jancis fortified herself beforehand. 2026 got off to...
The Sportsman at sunset
Nick on restaurants Nick denies an accusation frequently levelled at restaurant critics. And revisits an old favourite. Those of us who write about...
Otto the dog standing on a snow-covered slope in Portugal's Douro, and the Wine news in 5 logo
Wine news in 5 Plus, wet weather makes California drought-free for the first time in 25 years and leaves snow on Douro vineyards. Much...
Benoit and Emilie of Etienne Sauzet
Tasting articles The last of our alphabetically organised tasting articles: reviews of wines tasted by Matthew in the Côte d’Or and by...
Stéphane, José and Vanessa Ferreira of Quinta do Pôpa
Wines of the week If there’s one country that excels at value-priced wines, it would have to be Portugal. This is yet another wine...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.