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去年九月,我参加了"埃特纳日",这是一个为期四天的沉浸式活动,专门品鉴欧洲最大的仍然活跃火山的葡萄酒。它与所谓的埃特纳产区 (Contrade dell'Etna) 相辅相成,后者是一个令人愉悦的生产商和葡萄酒的聚会,是帕索皮夏罗 (Passopisciaro) 的安德烈亚·弗兰凯蒂 (Andrea Franchetti) 的创意,他巧妙地将contrade(葡萄园区域)与单一葡萄园联系起来,类似于勃艮第的分级葡萄园。这成为意大利葡萄酒最成功的近期营销策略之一。
埃特纳产区活动既令人愉悦,但对于像我这样一手拿着笔记本电脑、一手拿着酒杯的记者来说,几乎无法导航,试图在数百人从一个展台挤到另一个展台时进行品鉴。
但是,感谢埃特纳联合会...