25th anniversary Tokyo tasting | The Jancis Robinson Story

The local food market is global

Saturday 14 June 2008 • 7 min read

This article was also published in the Financial Times.

The first meal I shared with Simon Maxwell, Director of the Overseas Development Institute, was dinner in the wood-panelled Hotel Schatzalp in Davos, Switzerland, during the World Economic Forum earlier this year.
 
Alice Waters and a team from Chez Panisse in Berkeley, California, were cooking a meal made exclusively of local Swiss ingredients for a roomful of guests that included Eric Schmidt from Google and the food writer Michael Pollan. Although he admitted to enjoying the Swiss bread, charcuterie, grilled lamb and Glocken apple galette, Maxwell could not hide his discomfort that only food grown locally was worthy of such a feast.
 
“What I would really like to do at Davos next year,” Maxwell explained as we parted, “is to organise a similarly high-profile dinner but using only ingredients that have been flown in from as far afield as the delegates. That, I believe, would highlight the links between consumers in the industrialised world and farmers in the developing world. This is a relationship that we have to encourage if we want to lift more people out of poverty and to raise overall food production.”
 
Maxwell, 60, speaks with authority and experience. Before he became Director of the ODI a decade ago, he had spent many years in the field working as an agricultural economist in Bolivia, India and the Sudan. Today, he is responsible for a staff of 130 at what he describes as the biggest think tank of its kind in the world devoted to international development and poverty reduction as well as global humanitarian and food policies. He describes the ODI as engaged in ‘policy entrepreneurship’, a role that in his opinion demands the skills of a storyteller, a networker, an engineer and a fixer.
 
I wanted to catch up with Maxwell again for several reasons. Firstly, over dinner he had spoken eloquently of his favourite lunchtime venue, the café in the Museum of Garden History next door to Lambeth Palace, the London residence of the Archbishop of Canterbury, which I had never visited. “It’s run by an Israeli who serves really good, fresh food,” he had enthused. Then there was the opportunity to hear firsthand Maxwell’s views on the current food crisis and to try to obtain some clarity on the issues that now cloud the consciences of so many professional and amateur chefs: how, when and where it is best to use seasonal produce and the carbon footprint impact of food sourcing.
 
No sooner had I walked into Maxwell’s office than I heard that the curse of the journalist had struck yet again. The only date I could secure in his crowded diary was a Monday, when his preferred café was closed. He proposed a chat in his office followed by a sandwich in another café, this time overlooking the Thames by Lambeth Bridge.
 
Our discussion initially reminded me of a university tutorial with Maxwell striding around pulling books off his shelf and cajoling his computer to print the ODI papers he kept referring to. Like any don, Maxwell kept drawing on historical precedents. “My first mentor in this field referred to the mention of manna from heaven in the Old Testament as the first incidence of food aid and in Food in History, Reay Tannahill’s excellent book, she relates how happy Julius Caesar was to hear that at one time he had managed to reduce the number dependent on the state’s grain handouts to 150,000. Food policy is nothing new, sadly.”
 
“What is new today is the extent of the shortfall, with world food stocks at their lowest level for 30 years. But it is encouraging to know that there is a wheat harvest somewhere in the world every 60 days and today’s higher prices will encourage more farmers to plant the cereals the world needs. This is vital because most small farmers who have to maximise the return from their land, which is their only asset, are currently finding that cash crops such as flowers or coffee will now provide them with a much higher return than the more traditional food crops.”
 
Maxwell has proposed a five-point plan for the task force set up by the UN but before elucidating that, he wanted to put the phrase ‘food crisis’ into perspective. “There are those who are comparing it with the credit crisis or the oil crisis but in many ways it is more complicated than both of these. We cannot pump more food out of the ground. Nor can we make millions of tons of food available overnight as the central banks have done to the banking system. We have to be more strategic.”
 
He would like, therefore, the UN to act to take the speculative bubble out of food prices, which, with an estimated cereal harvest of over two billion tons, should be possible. He would also like the UN to ensure immediate humanitarian needs are met, which even before the tragic events in Myanmar and China were estimated to cost over $755 million. To the specific challenges of higher food prices in developing countries and the prospect of export bans in countries keen to protect their own markets Maxwell has specific responses.
 
“I do believe that except in emergency situations like Darfur, food aid is the wrong first answer and I am much more in favour of those policies that are now being implemented across Africa and Asia where public sector wages are being increased to compensate for the rise in food prices and safety nets are being strengthened to protect the poorest from the effects of higher food prices. For example, in certain countries, like Egypt, bread is subsidised. In others, like Mexico, cash payments are being made for parents who send their children to school. As for the more emotive question of export bans, the instinctive reaction is to say that these are wrong and will only exacerbate the price spikes but I always ask my colleagues to put themselves in the position of the president of a developing, food exporting country, whose surpluses have disappeared onto the world market and where prices are rising fast. He, or she, is in their palace and they can hear the rioting outside and smell the gas from the police canisters as they try to quell the riots in the streets. What would they do in this position? I think we need a deal. Countries resist export bans. We commit to helping with the cost of the safety nets. In addition, the world needs better information on stocks and trade. Maybe too, a one-year moratorium on the use of maize for biofuel which could cut prices by more than 20% immediately.”
 
His final demand is that we must shake off the complacency that resulted from years of higher yields and lower prices and reinvest in research, irrigation and infrastructure. “Twenty years ago we used to have a food policy, then we switched to concentrating on food security but now we all need a coherent food policy.” It was only at this point in our conversation that it was possible to detect a note of despondency in Maxwell’s voice. Although he had initially described the whole ambit of his institute as ‘a wonderful area to be working on’ there was an obvious sense of frustration on his part at the slow progress in finding and delivering the solutions that can ultimately overcome the challenge of feeding the world.
 
Over a grilled Parma ham, avocado and mozzarella ciabatta, Maxwell turned to the role of the supermarkets in the food chain. He could not hide his enthusiasm. “I think that on the whole the industrialisation of the food supply has driven prices down, reduced waste and improved quality in the supply chain. Whenever I have taken food policy specialists from developing countries to see how supermarkets work, they have always left impressed and I think that if we are to find a solution to the current food crisis then we turn our back on technology at our peril. The food system needs to industrialise further to cope with growing urbanisation. There will be 200 million more people living in towns in India by 2020, for example, with up to 70 cities of more than a million people. In Africa the same is true: in West Africa alone, an extra 200 million urban people by 2020, with at least 30 cities of more than a million. The questions now are how do we manage this and who is accountable? Whenever farmers in the developing world have been able to come together to supply specific produce for the larger customers there has invariably been an improvement in their return. We need this to happen more frequently.”
 
On the issue of carbon emissions, Maxwell contends, citing research by the UK’s Development for Food and Rural Affairs, that we as consumers expend more travelling to and from the supermarket than that used to fly the produce around the world. In Kenya alone, he continued, more than a million jobs depend on exporting fresh produce to the UK.
 
Maxwell’s response to my enthusiasm for farmers’ markets was more muted. While he questioned some of the assumptions many claim for them, most notably whether their produce is always fresher and therefore healthier, he recognises their value. “I think British farmers have to respond in the way so many British manufacturers have done to the competition from China and find their particular high-value niche. But the overall volumes are small and we have grown far too dependent on produce that cannot be grown in the UK. Continuing to buy from the developing world will only benefit those who need it most.”
 
As we walked back to his office, Maxwell decided to stop for dessert at a fruit stall on Lower Marsh, a characterful street just behind Waterloo Station. For fifty pence I bought two crisp red Royal Gala apples on offer long before the British apple harvest. They were from Brazil, a fact not lost on Maxwell. 
选择方案
JancisRobinson.com 25th anniversaty logo

Go for gold with your wine knowledge.

The world just came together in Italy – and there’s never been a better time to explore its wines and beyond.

For a limited time, get 20% off all annual memberships by entering promo code GOLD2026 at checkout. Offer ends 12 March. Valid for new members only.

会员
$135
/year
每年节省超过15%
适合葡萄酒爱好者
  • 存取 290,173 条葡萄酒点评 & 15,941 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
核心会员
$249
/year
 
适合收藏家
  • 存取 290,173 条葡萄酒点评 & 15,941 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
专业版
$299
/year
供个人葡萄酒专业人士使用
  • 存取 290,173 条葡萄酒点评 & 15,941 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 25 条葡萄酒点评与评分 用于市场宣传(商业用途)
商务版
$399
/year
供葡萄酒行业企业使用
  • 存取 290,173 条葡萄酒点评 & 15,941 篇文章
  • 存取《牛津葡萄酒指南》《世界葡萄酒地图集》
  • 提前 48 小时获取最新葡萄酒点评与文章
  • 可将最多 250 条葡萄酒点评与评分 用于市场宣传(商业用途)
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Nick on restaurants

Doppo wine list
Nick on restaurants 伦敦苏豪区葡萄酒爱好者的瑰宝。上图显示的只是其庞大酒单的一部分(暂时被偷走了)。 我在迪恩街多波 (Doppo)...
Bonheur restaurant interior
Nick on restaurants 这位曾经负责戈登·拉姆齐 (Gordon Ramsay) 在伦敦旗舰餐厅的澳大利亚厨师现在拥有了自己的餐厅。 今天餐厅经营者面临的最大挑战...
Jasper Morris MW at The Stokehouse
Nick on restaurants 餐厅经营者和葡萄酒从业者如何在用餐中合作。 "葡萄酒晚宴"这个词对于任何阅读葡萄酒网站的人来说都显得相当奇怪。毕竟,我听到你们说...
al Kostat interior in Barcelona
Nick on restaurants 我们的西班牙专家费兰·森特列斯 (Ferran Centelles) 在巴塞罗那葡萄酒贸易展期间为詹西斯 (Jancis) 和尼克...

More from JancisRobinson.com

Freixenet winery in Spain
Wine news in 5 还有德国亨克尔 (Henkell) 集团收购传奇卡瓦 (Cava) 公司弗雷斯内特 (Freixenet)(上图...
Lytton Springs vines
Free for all 如果你在寻找个性、独特性和真正的意义,那就选择仙粉黛 (Zin),来自在美国历史另一个时代种植的葡萄藤。本文的简化版本由金融时报发表。...
Ferran with many bottles of Rioja tasted at the Consejo Regulador
Inside information 费兰 (Ferran) 发现里奥哈 (Rioja) 在其作为西班牙顶级葡萄酒产区的百年历史中,依然充满活力。 2025年,里奥哈...
Cava Bertha family
Wines of the week 一款来自西班牙的起泡酒,在舌尖上轻盈而精致地舞动。售价低至11.95欧元、15.54英镑、19.99美元。 我曾经和一只名叫贝尔塔...
old Zin vine at Dry Creek Vineyard
Tasting articles 在加州葡萄酒中挑选出价值和真正的兴趣。更多内容请关注周六。上图为干溪酒庄 (Dry Creek Vineyard) 的一株老仙粉黛...
Sam tasting wine for MBT part 4
Mission Blind Tasting 如何评估你在一口葡萄酒中感受和品尝到的一切。 上周的MBT文章专注于评估葡萄酒的"香气"——即香味的存在和强度...
Sigalas Monachogios vineyard
Inside information 复兴圣托里尼葡萄园的竞赛——以及其酿酒师在危机时期面临的挑战。上图为西格拉斯 (Sigalas) 在伊亚 (Oia) 的莫纳乔吉奥斯...
Matthew Argyros
Tasting articles 三十七款葡萄酒为投资圣托里尼珍贵而受威胁的葡萄园提供了有力论证。 去年,在听到圣托里尼作为葡萄酒产区即将消失的传言后(例如,参见 圣托里尼...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.