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Wine-Searcher 被收购

Wednesday 6 December 2023 • 1 min read
Wine-Searcher news image

葡萄酒领先的价格比较网站即将进入电子商务领域。上图来自 Wine-Searcher 的 Instagram。 

Note: In order to deliver this article to you as early as possible, it has been translated with the use of AI. It has been added to a queue for a human translator to fully review and edit. Please pardon any minor translation imperfections while it is being reviewed.

在过去几年中,我听说至少有五个非常热切的潜在买家想要收购 Wine-Searcher,这家总部位于新西兰的信息宝库,专门提供特定葡萄酒在何处以何种价格购买的信息。他们都非常接近完成交易,但最终都未能说服 Wine-Searcher 创始人马丁·布朗 (Martin Brown) 出售。

但今天传来消息,一项收购交易终于完成,买方是总部位于美国的 Flaviar Inc,这家公司迄今为止专门从事在线烈酒销售,但由一位葡萄酒爱好者共同创立,即 Flaviar 首席执行官尤戈斯拉夫·佩特科维奇 (Jugoslav Petkovic)。他对此次收购的评论是:"这是一个典型的整体大于部分之和的案例。我们 Flaviar 是美国和欧洲烈酒和电子商务方面的专家,而 Wine-Searcher 带来了无与伦比的全球影响力、深厚的葡萄酒专业知识以及丰富的历史定价和供应数据。同时,我们两家公司在许多价值观上是一致的,特别是在独立性、专注于消费者利益以及作为行业参与者运营和改善业务的推动者方面。"

在 1990 年代末在伦敦工作时,布朗为葡萄酒商贝瑞兄弟与路德 (Berry Bros & Rudd) 建立了一个早期的葡萄酒相关网站,并看到了在该行业建立价格比较网站的机会。1999 年的结果就是 Wine-Searcher,尽管几年前纳帕的保罗·马布雷 (Paul Mabray) 曾尝试建立一个名为 Pix 的竞争对手但失败了,Wine-Searcher 一直独占这个领域。

Flaviar 通过 Flaviar.com、Barcart.com 和 Caskers.com 在线销售烈酒,目前通过持牌零售商网络每年销售近一百万订单,主要但绝不仅限于美国。为此,去年 Flaviar 与美国分销商共和国国家分销公司 (Republic National Distributing Company, RNDC) 联手。

因此,已经与 Wine-Searcher 合作的葡萄酒零售商大概会被鼓励直接通过该网站销售葡萄酒。Wine-Searcher 首席执行官朱利安·佩里 (Julian Perry) 解释说:"Flaviar 的收购将使我们能够继续做我们擅长的事情,同时增加重要的新功能,为消费者提供价值,特别是在促进电子商务销售方面,这是我们以前从未能够做到的。这将为与我们合作的众多零售商创造更多价值,并进一步丰富我们的数据以及我们为行业提供的市场洞察力。此外,我们将拥有更多资源来加速我们的技术开发,特别是在构建人工智能驱动的服务方面。"

Wine-Searcher 已经在伦敦设有办事处。我想知道这家公司还会在新西兰总部多久。奥克兰比纽约早 18 个小时——对于电话会议来说不太方便。

这笔交易由总部位于伦敦的阿库尔资本 (Akur Capital) 促成。

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