25th anniversary events | The Jancis Robinson Story

The master baker of Miel

Sunday 1 June 2025 • 1 min read
Shaheen Peerbhai

The subcontinent provides London's best bakers. And long queues for their produce and café.

London’s most delicious baguettes are baked every morning in a basement in Fitzrovia by bakers from India, Pakistan and Sri Lanka. (Brexit, followed by COVID, sent most French bakers in London back to France.)

The bakery is owned by a 38-year-old woman who grew up in Mumbai. Her parents constantly, but ultimately unsuccessfully I’m delighted to report, tried to dissuade her from turning what had been her lifelong passion, baking, into a career.

This bakery also produces bags of sablé biscuits which they describe as ‘mixed with dark chocolate and sea salt’. These, more accurately in my opinion, should be labelled ‘dangerously addictive’.

Miel, a treasure trove of a bakery which supplies thirsty and hungry customers throughout the day, is on Warren Street, 100 yards from Warren Street tube station and 200 yards from the extremely busy University College Hospital. As I was interviewing Miel’s owner, founder and inspiration Shaheen Peerbhai, she stopped talking, walked over to the window and waved at a nurse who was just about to walk in.

Miel's repertoire

Many qualities are needed to establish yourself as a top-class, independent baker: determination, commitment, skill at adapting and enhancing basic recipes, the ability to plan, and a willingness to put in long hours.

Cooking in any restaurant involves quite a lot of repetitive work but this is as nothing compared to a retail bakery with café attached. And Miel is open every day of the week from 7.30 am, including many bank holidays, which means that the bakers start work at 6 am, although Peerbhai admitted that she herself is no longer on the rota. Miel was the first of Warren Street’s shops to open on a Sunday, which has played a part in making the whole street much friendlier.

Baking has preoccupied Peerbhai for the past 20-odd years. While she obediently took a day job in marketing, she pursued a secondary career teaching baking classes in Mumbai and Delhi. When her husband was offered the chance to study for his MBA in France, she won scholarships to study French cooking and patisserie at Cordon Bleu and the École Ducasse in Paris and it was there that she discovered that she had the ability to inspire others.

A move to London for her husband’s job ensued and Peerbhai began to refine her thoughts. Could she find a small space where baking, teaching and distributing her skills could be put to profitable use? She was convinced that London was ready for all that she had to offer.

But the landlords she approached initially didn’t seem to share that opinion and the fact that she did not have a track record was another serious disadvantage. ‘I must have looked at about 60 sites’, she confessed with a brave smile, ‘but I never got very far. Then one day I was walking down Warren Street – for some reason which I cannot remember – and I saw a board outside number 57 that the property was for rent. It was small, it had been a nail salon, but the agent was immediately so encouraging, as were the landlords who liked the idea of a bakery on their premises. My presentation by this stage was pretty impressive and we opened Miel in 2019. And then after COVID we moved along the street to number 61.’

Miel on Warren Street

Peerbhai now has 2,500 sq ft (230 m2) over two floors, which she laughingly describes as ‘my playground. Miel occupies the ground floors of two neighbouring properties, of which the intervening wall has been cleverly refigured.

The right-hand side is the shop with its ground-floor window full of just-baked croissants, palmiers, canelés (a particular favourite of Peerbhai who uses antique moulds for them), pains au chocolat and their extremely popular cinnamon buns (go early for everything!). There is invariably a queue with customers waiting on the left for their coffee order to be fulfilled under the picture of Miel's repertoire shown above. At the back are ovens, fridges and stacks of baking trays as well as cooks filling the sandwiches of the day. Just past the coffee station is a winding staircase that leads downstairs to the bakery proper.

Miel's neatness

I have been in quite a few bakeries but Miel’s certainly wins the prize for the tidiest. Even the sourdough loaves seem to have been artfully arranged close to the deck oven which Peerbhai showed me with great pride. ‘Before you ask, this was craned in in layers’, she added with a smile and then somewhat unnecessarily added, ‘I planned it all’. And my compliments as to its tidiness were quickly dismissed, ‘I’m flattered that you think it’s tidy because, honestly, it needs to be tidier. I’m quite particular about each tool or ingredient being in its place’, came her reply.

On the ground floor, in addition to the two tables outside on the pavement, the left-hand side has been divided into two, with the café in the front room under a large window. The rear half is the room in which I found Peerbhai sitting in front of her laptop, facing a large bowl of recently-picked fig leaves with which she planned to experiment, and a shelf crammed with books on pastry. This is where all her recipes originate.

She showed me her screen and let me into her world. Each particular item of bread, patisserie or viennoiserie has a page to itself. Across the top she lists the chefs and bakers who have delivered their particular recipes and below are the various ingredients prescribed and the percentages of each which they stipulate. ‘It’s these I play around with, trying to minimise the sugar in most cases but bearing in mind the consequences for the overall taste and flavour when I do that. Because that is what I am after: the best overall flavour of everything we produce.’ When I prompt her to disclose the two baker-authors she respects the most, her response is immediate, ‘Without a doubt it is Pierre Hermé and Philippe Conticini’.

Miel baguettes

When I complimented her on the taste and flavour of her baguette, she smiled modestly before replying. ‘I use a traditional recipe for a 330 g baguette, using sourdough flour and salt.’ When I interject that its overall length, which is relatively short, must concentrate its flavour, Peerbhai declared that her baguettes are the correct length, rather than the more common longer ones, for the weight of the loaf. Discussion over, I wrote in my notebook.

The week before I had listened to Australian wine producer, Michael Hill Smith MW, describe the difficulties he and his colleagues had when trying to find an original name for their new McLaren Vale winery, eventually settling for MMAD, the initials of the four partners. How, I asked with my final question, had the name Miel, French for honey, come about?

Miel ingredients

‘Well’, came the reply, ‘the name had to be French even though, or perhaps particularly because, I am not. Most of what we produce is based on French recipes and the flour, the chocolate and the butter we use are all French. The name had to be short, sweet and easy to pronounce. Miel fitted all these criteria.’ Almost as happily as today Miel fits into Warren Street.

Miel 60/61 Warren Street, London W1T 5NU

Every Sunday, Nick writes about restaurants. To stay abreast of his reviews, sign up for our weekly newsletter.

Choose your plan
JancisRobinson.com 25th anniversaty logo

Go for gold with your wine knowledge.

The world just came together in Italy – and there’s never been a better time to explore its wines and beyond.

For a limited time, get 20% off all annual memberships by entering promo code GOLD2026 at checkout. Offer ends 12 March. Valid for new members only.

Member
$135
/year
Save over 15% annually
Ideal for wine enthusiasts
  • Access 290,071 wine reviews & 15,928 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
Inner Circle
$249
/year
 
Ideal for collectors
  • Access 290,071 wine reviews & 15,928 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
Professional
$299
/year
For individual wine professionals
  • Access 290,071 wine reviews & 15,928 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 25 wine reviews & scores for marketing
Business
$399
/year
For companies in the wine trade
  • Access 290,071 wine reviews & 15,928 articles
  • Access The Oxford Companion to Wine & The World Atlas of Wine
  • Early access to the latest wine reviews & articles, 48 hours in advance
  • Commercial use of up to 250 wine reviews & scores for marketing
Pay with
Visa logo Mastercard logo American Express logo Logo for more payment options
Join our newsletter

Get the latest from Jancis and her team of leading wine experts.

By subscribing you agree with our Privacy Policy and provide consent to receive updates from our company.

More Nick on restaurants

Jasper Morris MW at The Stokehouse
Nick on restaurants How restaurateurs and wine people work together over a meal. The phrase ‘wine dinner’ must strike anyone reading a wine...
al Kostat interior in Barcelona
Nick on restaurants Two great restaurants selected by our Spanish specialist Ferran Centelles for Jancis and Nick during Barcelona’s wine trade fair. There...
Diners in Hawksmoor restaurant, London, in the daytime
Nick on restaurants Nick reports on a global dining trend. Above, diners at Hawksmoor in London. My frequent conversations with our restaurateur son...
The Sportsman at sunset
Nick on restaurants Nick denies an accusation frequently levelled at restaurant critics. And revisits an old favourite. Those of us who write about...

More from JancisRobinson.com

Ch Ormes de Pez
Free for all An overview of the 2016s tasted at 10 years old. See tasting articles on right-bank reds and sweet whites and...
Samantha harvesting protea’s on Ginny Povall’s farm
Wines of the week Two wines to conjure up spring. Flower Girl Albariño 2025 from €20.95, $25.65, £23.95 and Big Flower Cabernet Franc 2024...
left-bank 2016 firsts bottle line-up
Tasting articles Impressions from the most recent Ten Years On tastings held by Bordeaux Index and Farr Vintners. See this report on...
Le Pin Lafleur and Petrus 2016 bottles
Tasting articles The first of three articles about this lauded vintage. See this guide to our comprehensive coverage of Bordeaux 2016. This...
Sam smelling a glass of wine.jpg
Mission Blind Tasting The power of scent, and how to harness it to figure out what’s in your glass. In last week’s MBT...
Corbieres - vineyard island
Don't quote me Chris Howard contemplates the precarious balance of water, weather and vines in France’s Languedoc. Late summer sun beats down on...
bunch of California Riesling
Tasting articles Convinced of Riesling’s inherent greatness, these California winemakers strive onwards despite the Sisyphean task of selling the wines. Above, a...
Close up of two rows of wine glasses stretching into the distance
Tasting articles From a forest of wine glasses, a comprehensive exploration of Margaret River’s best bottles and their international competitors. Including a...
Wine inspiration delivered directly to your inbox, weekly
Our weekly newsletter is free for all
By subscribing you're confirming that you agree with our Terms and Conditions.