East Enders

This article was also published in the Financial Times.

Sager + Wilde (pictured), a stylish wine bar; Lyle's, a restaurant still to find its identity; and No 8 Hoxton Square, whose elder sibling 10 Greek Street is such fun in Soho, central London, have all recently opened in the adjacent boroughs of Hoxton and Shoreditch, east London.

One of the principal factors that induced their founders, husband and wife Michael and Charlotte Sager-Wilde and the chef/restaurateur partnerships of James Lowe and Jonathan Ogier at Lyle's, and Cameron Emirali and Luke Wilson into this area is that rents here have historically...